Kid Cudi x Surface to Air - Mr Rager

New York's recent Fashion Night Out saw the exclusive unveiling of Surface to Air's much hyped collaboration with rapper and actor Scott Mescudi aka KiD CuDi. Not contempt with releasing two men's and two women's leather jackets for the collaboration, Surface to Air teamed up with Jeremie Rozan to direct a mini-film for Cudi's 'Mr. Rager'. The dark video portrays the lyrics from the Emile and No I.D. produced track, while also heavily featuring the collaboration jacket throughout. 

Along with showcasing the Mr. Rager video, attendees to S2A's night were amongst the first to preview the brand's new retail space in New York. Based on Mercer Street, the store was designed by Frederico Masotto, and opened to the public the following day, September 9th. Stocking mens, womens, and kids collections, visitors will also be able to check out Scott's range, along with the video on a big screen in store. If you can't make it to the New York store, check out the video below, and for images from the store, and of the collaboration range, check out the Surface To Air blog.

Tokyo Rising featuring Pharrell Williams

Having been away from One Mere Thought for a while, I have struggled to find the time or the inspiration to share something new and ensure this blog remains relevant and interesting. While many of the past posts have covered music, many of which now are inactive due to copyright issues and such, I figured it was time to upload something else, particularly as I've not seen much inspiring or great music content over the past month.

I uncovered this latest update over on the Billionaire Boys Club blog, one of the daily blog sites I check for news and stories. It often has updates which interest me greatly and inspire me, like the latest documentary featuring none other than Pharrell Williams. The five part documentary, brought to life by Palladium Boots, features a number of creatives including Verbal, Yoon, Yuka Uchida, Kunichi Nomura, Akashi Oda, and Chim Pom. Each of those in the documentary shine some light on the recent devastation brought by the earthquakes and tsumani of 3-11. While the effects were devastating, the positivity throughout Japan is clear to see, as those within the documentary describe the strengths of the country and how they are moving onwards and upwards after the tragedy. Directed by Thalia Mavros, you can watch the five part documentary below.