New York's recent Fashion Night Out saw the exclusive unveiling of Surface to Air's much hyped collaboration with rapper and actor Scott Mescudi aka KiD CuDi. Not contempt with releasing two men's and two women's leather jackets for the collaboration, Surface to Air teamed up with Jeremie Rozan to direct a mini-film for Cudi's 'Mr. Rager'. The dark video portrays the lyrics from the Emile and No I.D. produced track, while also heavily featuring the collaboration jacket throughout.
Along with showcasing the Mr. Rager video, attendees to S2A's night were amongst the first to preview the brand's new retail space in New York. Based on Mercer Street, the store was designed by Frederico Masotto, and opened to the public the following day, September 9th. Stocking mens, womens, and kids collections, visitors will also be able to check out Scott's range, along with the video on a big screen in store. If you can't make it to the New York store, check out the video below, and for images from the store, and of the collaboration range, check out the Surface To Air blog.
No comments:
Post a Comment