Shawn 'Jay-Z' Carter is perhaps one of the greatest rappers to have ever graced the mic, with eleven number one albums, accounting for sales of around 50 million, and thirteen grammys. Alongside his glittering music career, he owns his own clothing line, heads up his own music label, owns his own nightclubs, is a co-owner of an NBA franchise, and just so happens to be married to Beyonce Knowles. Sounds pretty good, but Jay felt there was one thing missing, a lifestyle website.
Launched a couple of days ago, Life and Times, aims to cover style, leisure, art and design, technology, music and sports. The site's name derives from Shawn's 1999 album Vol. 3... Life and Times of S. Carter, and from the looks of it, the site will cover various aspects of Hov's life, particularly on his individual blog, Jays I. Currently the site features a number of interesting features including Love on the Beat, Dishing with Daniel Boulud, and Keyed In, with a lot more to come hopefully.
As a blogger I probably shouldn't be sending users away to check out other sites, but this looks to have real potential, so if you miss my blog updates, be sure to check out Life and Times to see what will be inspiring me. Check out the promotional video for the site below and head on over to see what you think.
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